Avya requested a packaging redesign to help their product stand out on crowded retail shelves. To achieve this, I incorporated curved, organic color-blocking that softens the rigid structure of the rectangular box and breaks away from traditional, monotonous packaging designs. Gold foil details draw attention to the brand name and add a sense of prestige. Finally, the inclusion of sun rays pays homage to the meaning of “AVYA,” which translates to “the first rays of the sun.”